Healthcare Digital April 2021 | Page 38

Guru Gurushankar , PhD , is the worldwide leader for medical devices within AWS ’ s healthcare and life science practice and holds over 25 years of healthcare and medical device experience . Dr Gurushankar took a moment to share the top reasons he believes customers are choosing AWS . Agility

“ AWS lets customers quickly access resources as they need them , deploying hundreds or even thousands of servers in just minutes . This means customers can very quickly develop and roll out new applications , and it means teams can experiment and innovate more quickly and frequently . If an experiment fails , you can always de-provision those resources without risk .”

Cost savings

“ If you look at how people end up moving to the cloud , almost always the conversation starter is around cost . AWS allows customers to trade capital expense for variable expense , and they only pay for IT as they consume it . And the variable expense is much lower than what customers can do for themselves because of AWS ’ s economies of scale .”

Elasticity

“ Customers used to over-provision to ensure they had the capacity to handle their business operations at peak level of activity . Now they can provision the resources that they actually need , knowing that they can instantly scale up and scale down along with the needs of their business , which reduces the cost .”

Innovation

“ The fourth reason is the speed of innovation . Because customers can focus their IT resources on developing applications that differentiate their business and transform their customers ’ experiences , instead of spending time on the undifferentiated heavy lifting of managing their infrastructure and data services .”

Globality

“ AWS allows customers to deploy globally in minutes . AWS has the concepts of a region , which is a physical location around the world where we have a cluster of data centres . AWS customers leverage around 76 availability zones across 24 geographic regions worldwide . And we are continuously adding new regions . We have had more than two , three regions announced very recently , and we don ’ t plan to stop there .”

One such customer is MTM , a leading non-emergency medical transportation broker based in the United States . Dr Gurushankar shares how the culture and mindset at AWS helps drive successful objectives-based customer partnerships .

“ AWS customers have come to appreciate that our culture is really different . We are unusually customer-focused versus competitive focused . In fact , 90 % of all the things we build are driven by what customers like MTM tell us and how they matter to them . We ’ re also pioneers , and we hire builders . We ’ re always looking at how they can reinvent flawed customer experiences . And finally , we are unusually long-term oriented . We are trying to build relationships and businesses that will outlast all of us .”