“True innovation is born from diversity, of thought, background and geography. Effective procurement is the key that unlocks it”
Jacqui Rock, Chief Advisor
Procurement strategy transcends industries Saudi Arabia’ s procurement and supply chain agenda stretches far beyond healthcare into giga projects, entertainment, education and infrastructure.
“ Saudi Arabia is deeply focused on building its national capabilities across a wide range of sectors,” Jacqui explains.
“ Look at The Line, part of the NEOM program, a futuristic city rising out of the desert in Tabuk, or the Red Sea development, or Qiddiya, which will be an incredible new entertainment city. And it’ s not just that: there’ s massive investment in healthcare, education, transport, sport and culture.”
18 December 2025