SERVIER

Servier’ s medicines are available to patients in

Salesforce supports Servier patient engagement and digital marketing Servier has maintained a partnership with Salesforce for five years, focusing on patient engagement and digital outreach capabilities. The platform supports both external patient interactions and internal customer relationship management across the company’ s oncology portfolio.

Patient engagement represents a critical component of pharmaceutical operations, particularly for oncology treatments where patients require ongoing support throughout treatment cycles. Technology platforms enable pharmaceutical companies to maintain relationships with patients, healthcare providers and caregivers.

The Salesforce implementation encompasses patient-facing websites where individuals can register, access educational resources and share information with healthcare teams. The system also supports internal patient services operations through customer relationship management functionality.

Digital engagement capabilities include email marketing, educational content distribution and treatment support programme management.

These functions help pharmaceutical companies maintain communication with patients between healthcare appointments and provide resources for treatment adherence.

This technology foundation enables Servier to maintain ongoing relationships with patients throughout their treatment journey. The system provides data insights that inform patient service improvements and engagement strategies, creating feedback loops that drive continuous improvement.

Servier develops three-year AI roadmap across business functions Servier has created a strategic AI implementation plan covering 60 use cases over three years. Half of these applications focus on research

86 December 2025