SUSTAINABILITY diversity and inclusion ”, says Scadding-Hunt . “ While these organisations may be small and local , they often have the trust of the communities they serve and innovative ways to reach them .
“ Dr Allison Matthews , CEO and founder of Community Expert Solutions , took part in the mdtalk podcast Raising awareness of clinical trials in diverse communities and emphasised the importance of building longterm relationships . ‘ Make sure that you have a continued presence in the community , don ’ t just come in and ask for what you need , and then leave . Be a resource for them and support their initiatives as oftentimes , they ’ re doing work in the community that goes unfunded and unsupported .’ As Dr Matthews says , these relationships will not develop overnight and it can be tempting to revert back to ‘ tried and tested ’ methods to engage trial participants .
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