Healthcare Digital February 2024 | Page 111

CATHY O ’ BRIEN
“ When you look to the future of healthcare , it ’ s all about innovations in biologics , specialty pharmaceuticals and personalised medicine ,” O ’ Brien said . “ These make up most of the new products in development and are driving significant demand for precision logistics .”
In terms of growth , UPS has seen the cold chain market rise steadily over the past five years with projections to grow by another 25 % over the next few years , reaching US $ 21.3bn in 2024 .
“ At UPS Healthcare , we are firmly monitoring this growth , ensuring we are adapting our planning and considering complexities , disruptions , costs and increased sustainability requirements .”

CATHY O ’ BRIEN

TITLE : HEALTHCARE ’ S VP OF INTERNATIONAL SALES
COMPANY : UPS INDUSTRY : SUPPLY CHAIN LOCATION : REPUBLIC OF IRELAND
Cathy O ’ Brien has worked in the healthcare transportation and logistics sector for over 17 years , undertaking various leadership roles within sales and marketing .
She joined UPS in 2016 as a Managing Director and is responsible for driving revenue growth across Europe , AMEA and Latin America . healthcare-digital . com 111