What is Doceree ?
THE HEALTHCARE INTERVIEW
What is Doceree ?
“ Doceree is a global platform building unprecedented solutions for healthcare professional ( HCP ) programmatic messaging with proprietary data tools . It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-ofcare platforms to programmatically deliver personalised communications to HCPs and transparent marketing campaign metrics at scale . Through this platform , HCP marketers gain access to resources like solutions , data tools and transparent marketing campaigns with results .
“ Powered by its proprietary AI engine – EspyianTM , Doceree targets physicians effectively , efficiently , and precisely based on their specialty , demography , among various other parameters that influence their prescribing behaviour . Doceree ’ s identity-resolution proprietary technology has driven company success and has identified HCPs precisely , so that marketers can reach them via the usage of AI , data segmentation , and analytics .”
Marketing Director & Innovation Lead in Asia , Europe and America and won massive global recognition for my work on Immunisation , Vitamin D deficiency , Diabetes , by using data creatively and innovatively . I also played a key role in making India win the first ever Black Pencil – the highest honour at D & AD Awards through the Immunity Charm campaign , my brainchild . Also , won Cannes Lion Grand Prix for Good 2017 for the campaign .
“ Besides being an entrepreneur and a marketer , I also recently downed the hat of an author ( my latest book being The Next Marketing-To Healthcare Professionals ) and host of a marketing podcast called The Next Marketing with HJ .”
Q . WHAT LED YOU TO THIS INDUSTRY ?
» “ Being from a family of HCPs , I had always aspired to be one . I received a medical degree and practised for some time . However , I was intrigued to explore the creative side of healthcare , which pushed me to try my hands in healthcare advertising . During my tenure at an ad agency , I observed a deficiency in the way pharmaceutical companies advertised their Rx drug to physicians . This motivated me to put forth endless effort to create a bridge between them , which resulted in the creation of Doceree .”
Q . HOW DOES THIS HELP HEALTHCARE COMPANIES ?
» “ With the rise of digital transformation , top pharma companies are increasingly investing in digital methods of marketing and generating tonnes of data . This data helps in data-driven decision-making , which further helps in generating marketing strategies and tactics , resulting in more targeted and effective campaigns being set up .
12 February 2024