Healthcare Digital July 2022 | Page 24

MODERNA

“Being unapologetically relentless and bold with room to fail and pivot fast is important for any organisation ”

BARBARA SALAMI VP , DIGITAL FOR COMMERCIAL , MODERNA
a solid strategy , committed business partnership , robust change management , correct processes and a very deliberate approach to how we think about engaging with customers .”
Moderna was founded in 2010 and is focused on mRNA technology , which carries instructions across the body , instructing cells what to do . The company is fully committed to delivering on the promise of mRNA science for patients everywhere .
“ Our platform has a huge opportunity to go beyond COVID-19 to transform how we deliver medicine to the world across multiple modalities and therapeutic areas – such as immunology , virology and rare diseases among others . The opportunities are limitless .”
In Salami ’ s role as VP of Digital for Commercial , she is accountable for :
• Creating a frictionless and inclusive experience for external stakeholders
• Delivering digitisation and simplification of business operations
• Building an automated intelligence engine to power understanding of performance , drive recommendations and personalise
“ We are obsessed about reducing friction and making it easy for our external stakeholders who already have to navigate a complex ecosystem of wellness and healthcare ,” says Salami . “ We want to make
24 July 2022