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One of many exciting areas that her team is exploring is the digitisation of Moderna ’ s content review and approval process . Moderna is also working with its data to create exceptional customer experiences .
“ We are taking a deliberate approach in how we design , build and enable an automated intelligence engine ,” explains Salami . “ Data is a strategic asset . We are taking both a product and data as a service approach to how we envision creating value with data and analytics at Moderna . Presently , we are laser focused on building the right data foundation from sourcing to democratisation .
The data must be highly secure , compliant and clean . These are non-negotiables .”
When it comes to how Salami and her team are designing the digital platform , she says that lessons learnt from the past guided her decision on the architecture .
“ We do not buy technology suites for convenience , ease of implementation or due to peer pressure . Instead , we leverage best-of-breed platforms to fit into a modular , composable and flexible framework . All platforms that are part of the customer engagement and marketing technology stack are Microservices-enabled , API-first , Cloud-based and Headless ( MACH ). You can think of each of the platforms in the stack as a Lego piece . If a specific platform stops meeting our needs , we can quickly pivot to another platform without significant disruption to the business . We have also been deliberate about building global components that can be leveraged everywhere . Our approach to platform architecture has also contributed to faster access to data for internal stakeholders . For example , we have real-time access to data generated by Moderna ’ s own call centre ecosystem ,” said Salami .
Salami stresses the importance of partnering for scale and innovation . She does point out the need to find partners who share similar values as Moderna as well as match Moderna ’ s pace of innovation . She is not afraid to and has stepped away from organisations service providers and strategic technology providers who have struggled on either end . Salami works with a select number of partners including Apply Digital and Salesforce .
Apply Digital is a partner who has worked with Moderna since November 2020 . Headquartered in Vancouver and founded in 2016 , the Apply Digital supports Moderna
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