" We need to look outside the box for scalable and transferable technology that is used in everyday life "
CHRIS EASTON GLOBAL COMMERCIAL LEAD , TAKEDA
not affordable to send someone to space that might have a health issue . If you look at footballers and runners , their coaches maintain them at the highest level , and they ' re using technology and wearables to help monitor their health so that they can make adjustments to stay at peak level for as long as possible ."
The aim is to provide a complete , holistic package of care , which Easton acknowledges will pose some challenges to the pharmaceutical sector . " Our model is
not necessarily that of a total care package . It ' s drug therapy or device and technology support therapy . So some things will need to evolve , and that ' s part of what my role is about ."
One way of effecting this change is by collaborating with other organisations , not necessarily limited to healthcare and life sciences . " I ' m a big advocate of partnerships and joint ventures . For the pharma sector , these are traditionally through universities and research houses , but I think we need to be willing to look outside the box and look for scalable and transferable technology that is used in everyday life ."
" An example is the smartphone you probably have sitting on your desk or the smartwatch you ' re wearing . These are gathering data all the time . There are
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