Healthcare Digital March 2022 | Page 31

TAG - THE ASPEN GROUP
Supporting the entrepreneurial aspirations of employees and healthcare workers in their personal and professional development Dentistry is certainly an essential service and a high-risk occupation during an infectious pandemic .
“ The providers and healthcare teams who we support are essential workers and we ’ re proud of what they do ,” says Fontana . “ If you think about dentistry and the needs of so many patients across the country that we serve , being there for them is really , really critical .”
TAG has also made sure that teams have had the right tools , PPE and critical training – as well as the right support .
“ Quite frankly , making sure the team felt good about what they were doing – and knowing they were supported – was essential . Beyond this , we provide support through ongoing training , learning and development , and mentorship . Every time we invest in the providers we serve , their business and the quality of service they provide to patients becomes stronger . So while that was really important during the pandemic , we know it ' s important on an ongoing basis , as we continue to grow .”
Fontana believes the strategy that has helped to grow Aspen Dental from a small practice in upstate New York to nearly 1,000 dental offices nationwide can also serve as a model for other consumer-focused healthcare businesses .
Through the recent transformation to TAG , the model is now being applied across dentistry , dental implants , urgent care and medical aesthetics .
“ It goes back to the foundation of who we are : understanding the needs of patients , understanding the needs of providers . WellNow is currently one of the fastest
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