Healthcare Digital May 2022 | Page 19

“ According to the FDA , 30-50 % of chronic disease treatment failures are caused by patient non-adherence , with the majority stopping their prescribed medication after just six months ”
and healthcare providers to build continuous relationships with every patient living with a chronic condition , completely independent of human intervention .”
How can combining AI and EI improve clinical outcomes for chronic disease patients ? “ Outlining a health plan for patients and expecting them to actualise it on their own isn ’ t realistic and doesn ’ t lead to the effective treatment of chronic diseases . Managing a chronic condition is a daily journey across medication , physical activity , nutrition , sleep and stress .
“ According to the FDA , 30-50 % of chronic disease treatment failures are caused by patient non-adherence , with the majority stopping their prescribed medication after just six
“ According to the FDA , 30-50 % of chronic disease treatment failures are caused by patient non-adherence , with the majority stopping their prescribed medication after just six months ”
months . It is very difficult for patients to feel motivated to stick to their health plans , or even simply to remember their tasks throughout their already busy days .
“ Remote health can only be truly effective when patients comply with their health programmes . Human psychology and behavioural science must be combined with artificial intelligence to understand what makes every individual tick , across all their health domains , at any scale . Only prompts that are hyper-personalised by tone , time , and real-world context ( mimicking humans ’ emotional intelligence ) can effectively motivate each individual to achieve long-lasting health improvements .”
Sweetch was named a winner in the 2022 BIG Innovation Awards healthcare category . Tell us about how that felt ? “ It was a great honour to be recognised for our innovation in healthcare and potential impact on millions of people with chronic conditions , selected alongside leaders such as Abbott , Gatorade , BAE Systems , Capgemini , Bizzabo and others .”
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