Life science companies can better manage online communications , says Gareth Shaw of Doceree . Here he discusses the future of healthcare pharma marketing
DIGITAL HEALTH Gareth Shaw , of Doceree on healthcare pharma marketing
Life science companies can better manage online communications , says Gareth Shaw of Doceree . Here he discusses the future of healthcare pharma marketing
WRITTEN BY : HELEN ADAMS
Physician marketing is nowhere close to consumer marketing , both in terms of sophistication and leveraging technology to drive greater efficiency and returns on investment . This challenge is what inspired Harshit Jain , a physician-turned healthcare marketing veteran , to start Doceree .
The Doceree platform enables pharma brands to engage with physicians and other health care providers effectively in the digital realm . As life science companies are the core source of relevant information around any research in the medical field , Doceree acts as an enabler in this respect . Using Doceree ’ s proprietary identity resolution technology ESPYIAN , life science brands can showcase the right information to the right physician at the most opportune moments . The company was founded in 2018 and is headquartered in New York .
Responsible for Doceree ’ s UK and European operations is Gareth Shaw . The father of two from Buckinghamshire , England , started studying Pharmacology
at university , but quickly realised he was more inclined towards business studies and switched degrees to Marketing . From there , Shaw took on roles at Yahoo and Experian , before beginning his career in healthcare five years ago , with healthcare marketing company PulsePoint .
“ I led the PulsePoint European operations , and spent a year priming the UK healthcare market for programmatic marketing , before PulsePoint pulled out of Europe in 2018 and my role became US focussed ,” explains Shaw . “ In my current role , I am now back in the UK and Europe to finish what I started back in 2017 .”
“ At Doceree , customer trust is our top priority ”
GARETH SHAW PRESIDENT UK & EU , DOCEREE
64 May 2022