Use more image captions as often as possible use digital technology in new , exciting and meaningful ways to transform their business .
“ Looking at ways to personalise and customise the user experience and the user journey really excites me , especially for people whose cancer journeys are so personal ,” says O ’ Brien . “ Looking at ways to apply evolving technology like AI and machine learning to be more efficient , to be more data-driven , to reach more people , and to provide our audiences with a more meaningful personalised and easyto-use digital experience to support them in their cancer journey , and to deliver that experience where and how they want it — that ' s what really excites me .”
The Canadian Cancer Society has been a national charity for over eight decades . In that time , the organisation has transformed its approach to digital tools and technology .
“ Over the last 85 years that we ' ve been in existence , it ' s easy to say that technology has completely changed ,” says O ' Brien . “ For many decades , we relied on grassroots communications , conversations over tea , pamphlets in hospitals and medical offices , community gatherings , and we continue to rely on many of those tactics today .”
Now , the Canadian Cancer Society relies more heavily on digital tools and technologies to drive their fundraising strategies , improve delivery of mission programmes and services , engage , inspire , and inform audiences , and empower internal teams with the tools and resources they need to do their job effectively .
“ We ' ve evolved our communication strategies ,” says O ’ Brien . “ We rely heavily on digital technology , both with our internal staff through digital tools
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