CANADIAN CANCER SOCIETY and virtual meetings , to using digital communications tools such as email , SMS , live chat , and push notifications to reach external audiences .”
O ’ Brien and her team have created safe and supportive spaces for their online communities , both on social media channels and with their online support programmes , cancerconnection . ca and parlonscancer . ca , which have enabled them to reach more people and strengthen their relationships .
“ Digital is key to all our fundraising strategies . We ' re an organisation that relies primarily on the generosity of our individual donors ,” says O ’ Brien . “ So , we need to make sure that we provide donors with an easy-to-use online experience , and easyto-use online tools to set up their own fundraisers , sign up for one of our signature events , or give a donation online , and then provide them with the digital tools to share those fundraising initiatives with family and friends to raise more money .”
The Canadian Cancer Society has managed the change in adoption of digital transformation by accepting that change is always a challenge for any organisation .
“ Change in adoption of our digital transformation is an area that we continue to work on . But our approach has always been to be inclusive and collaborative ,
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