CANADIAN CANCER SOCIETY
As a result of these significant organisational changes , the Society has had to modernise its IT structure , prioritise the centralisation and consolidation of technologies , and unite disparate digital systems , data , resources , processes and digital ecosystems .
“ This change included implementing new solutions like our Salesforce CRM solution , which allowed us to centralise and secure our constituent data into one solution from 18 different databases ,” explains O ’ Brien . “ We ' ve also had to align our brand into one organisational website , consolidate our fundraising platforms , and transition our social media audiences to our CCS channels .”
A year later , when the Canadian Cancer Society thought they ' d made great progress , COVID-19 happened . That created an immediate disruption to fundraising programmes , services and the workforce .
“ Like many organisations , we had to accelerate our digital transformation as we shifted our business to digital and virtual solutions .”
Eight years ago , the Canadian Cancer Society transitioned from 10 provinciallyled organisations to a national model , which allowed them to operate more efficiently and as one united team .
“ We had to bring together systems , processes , data , and teams , and that was a significant undertaking ,” says O ’ Brien . “ In 2017 , we led the consolidation within the cancer charity sector to bring together two of the largest national health charities in an unprecedented merger when we joined with the Canadian Breast Cancer Foundation .” In 2019 , they did it again when they amalgamated with Prostate Cancer Canada .
Using digital technology and data to modernise the Canadian Cancer Society ' s mission work Modernising its mission work through digital , data and technology is an essential part of the Canadian Cancer Society ’ s digital transformation .
“ Over the last few years , we ' ve made several changes to evolve our mission delivery and communication with people affected by cancer ,” explains O ’ Brien . “ Data and insights are key for us to better understand the needs of people we serve .”
Over the pandemic , the Society conducted multiple national online surveys to better understand the needs of cancer patients and caregivers .
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