CANADIAN CANCER SOCIETY
The biggest challenge facing the Canadian Cancer Society today is staying competitive , relevant and finding new ways to reach audiences while retaining existing ones – all with the lens of driving the most impact for people affected by cancer .
“ Digital technology plays such a critical role in helping to build and retain that trust through the delivery of secure and integrated technologies , improving our cybersecurity posture , data governance and policies , data-driven processes to provide reliable , timely , and accurate information across any touchpoint .”
In its journey , the Canadian Cancer Society has partnered with Salesforce , Heller Consulting and Slalom , among others , each of which O ’ Brien describes as ‘ instrumental ’ in helping the Society realise its vision .
“ We ' re extremely fortunate to have such wonderful partners . They ' ve collaborated with us to create many of our key digital , data and technology strategies , and they ' ve been our implementation partners as well . That ' s been critical to our success .”
The Society has been a customer of Salesforce since 2009 , but in 2018 , they selected Salesforce for the one CRM platform .
“ We underwent one of the most significant digital transformation projects where we consolidated 18 separate CRM systems and centralised our constituent data into that one CRM platform . We worked with Heller Consulting as our implementation partner for this multi-year project , which was successfully launched in 2020 . We also used Salesforce ' s Marketing Cloud for mapping out our customer journeys and targeted email marketing campaigns . Slalom worked with us on the implementation of our donor journeys in Marketing Cloud , and our data strategy and continues to work with us to
“ We can help find better treatments so that more people survive and live longer , healthier lives with or after cancer ”
LESA O ' BRIEN INTERIM EXECUTIVE VICE PRESIDENT OF DIGITAL STRATEGY AND TECHNOLOGY FOR THE CANADIAN CANCER SOCIETY
implement data analytics dashboards in Tableau and Datorama .”
The Canadian Cancer Society ’ s vision when it comes to digital technology is to provide a more personalised digital experience for audiences .
“ We want to provide a seamless , easy to use experience that helps people to accomplish what they need to do . We want to be a supportive partner in their cancer journey ,” says O ’ Brien . “ Having a fully integrated enterprise-wide architecture where stakeholder data is centralised and data is driving our business decisions is part of that overall vision .”
For Canadians with cancer and their caregivers , leveraging tools and technologies to improve support for all the people O ’ Brien and her team serve is important to achieving their vision . healthcare-digital . com 117