Healthcare Digital September 2022 | Page 89

TECHNOLOGY

“ I wanted a healthcare platform where I could educate , drive wellness and strive for the best ”

CRAIG COOPER CEO , CARDIEX

Craig Cooper is the CEO of CardieX , but like most CEOs , he ’ s got multiple roles . “ I ’ m the chief visionary officer , sometimes ring leader of the circus ,” he says . “ I ' m also the co-founder of the business , but ultimately I ' m the CEO .”

Cooper has had a range of roles in his life – kickstarted by a varied and unique education and proving it ’ s never too late to learn . “ I went to school in New Zealand and then when I was 14 , I moved to Australia to live in a tent and surf . I went back to school when I was 21 and basically finished off my last two years of high school and then studied economics and law at Sydney University .”
Cooper later co-founded a telecommunications company , Boost Mobile , in the US , where he now lives . His journey into the healthcare sector was born out of passion and a personal interest in the wellness sector . Cooper was genetically predisposed to a number of inflammatory diseases when he was young ; he was in a coma for one month when he was nine , nearly lost his left leg at the age of eleven and had heart surgery at 18 . “ I ' ve had this perpetual history of inflammatory disorders , which have all been sort of founded in inflammation . It ' s really been from a personal perspective to keep myself as healthy and thriving as possible ,” he says .
Cooper has also focused on men ' s health , with the barrage of media , soundbites and news clips that drive wellness , he ’ s determined to take disinformation out of circulation . That led him to create CONNEQT , he tells me ,
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