“ Keep it simple and limit the number of buyers , because in healthcare you don ’ t want people like nurse unit managers spending precious time ordering things ”
GORDON DONOVAN GLOBAL VP RESEARCH PROCUREMENT & EXTERNAL WORKFORCE , SAP or changes that might complicate the procedures they perform .”
Additionally , at a time when medical devices are becoming increasingly complex , relationships with supplier sales reps who provide assistance and guidance to surgeons can influence clinical preference .
“ This has challenged healthcare procurement professionals for years ,” explains Donovan . “ When is clinical preference really a clinical preference and when is it an inferred preference ? Pick your battles . Take on the ones where you have a chance to prevail . But also , build credibility by working with your clinical stakeholders to find situations where you can reach agreement .”
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