In the context of global business , domestic enterprises struggle to keep pace with global demands and remain , well , domestic . Colombia ’ s Laboratorios Coaspharma is no stranger to this defying scenario . It manages and keeps up with better than just “ very well .”

In both Bogota-based Coaspharma production plants , chemists develop pharmaceutical products for many institutional clients , such as private and public hospitals , health insurance companies and even other brands , which have become competitors in the retail market . Nationwide , demand for Coaspharma ’ s products is high from both large retail chains and smalltown drugstores where access to multinationals is very limited . The company ’ s line of products includes generics , over-the-counter and prescription drugs , health and beauty formulas , veterinary pharmaceuticals and hygiene goods . Coaspharma brands are frequent sponsors of sport events like foot races and other healthrelated activities . Their most popular products include Dolicox analgesic , Brontol syrup for respiratory ailments and Trosifer pediatric fever treatment . Some Coaspharma products are being successfully marketed in other neighboring countries .

Business manager Miguel Cueca took over the reins at Coaspharma in January of 2012 . Cueca has worked for the company 22 of his 25- year career in pharmaceuticals . His experience includes purchasing , planning and production .

66 April 2015

Healthcare Magazine April 2015 | Page 66

In the context of global business , domestic enterprises struggle to keep pace with global demands and remain , well , domestic . Colombia ’ s Laboratorios Coaspharma is no stranger to this defying scenario . It manages and keeps up with better than just “ very well .”