Healthcare Magazine April 2018 | Page 14

HEALTHCARE STRATEGIES

further improve safety , reduce costs and maintain compliance at every stage of the patient spectrum .
“ We have regular meetings with customers , as it ’ s not only about Elsevier ’ s internal communication , it ’ s about communicating with the market ,” Toledo says . “ We need to understand all the time what is happening .
“ Elsevier is one of the companies that I feel is most invested in training to further gain awareness of influencing factors and customer support , for example ,” she explains . “ Elsevier wants to guarantee that we are updated with everything that we need to know about our business , our customers , and our knowledge . This is something of a mantra for us .” It has become essential for healthcare providers to overhaul outdated ways to further drive efficiencies , improve and speed up clinical decision making , whilst improving the quality of patient care . However , Toledo adds that this is only possible through reducing variability through the increased use of technology .
“ There are estimations that by 2020 , medical knowledge will double every 73 days . It will not be possible to
Elsevier focuses on four core areas : prevention , diagnosis , treatment and homecare
manage this without technology , and without trustworthy information which Elsevier provides ,” she says .
“ The solutions that Elsevier has been developing are therefore integrated to Electronic Health Records ( EHRs ), which support the workflow of doctors , nurses and care providers .
“ In Brazil , for example , we also have one of the largest ageing populations in the world . The healthcare spend is also frozen . Although healthcare issues are set to increase , health expenses are not set to increase
14 April 2018