“ Compared with other products , we ’ re offering the medicine but none of the side effects . We ’ re all about health , not the high ”
– John-David Belfontaine , Founder and CEO of Phivida
HOW
CANNABINOIDS
WORK by Jon Silverman , the former Executive Vice President of Seagram , including the likes of Jim Bailey , former GM of Red Bull Canada , and Bill Ciprick , former VP of Proctor & Gamble Healthcare . “ You don ’ t normally see this level of c-class executives being involved in a startup , but our story begins with an element of benevolence ,” explains Belfontaine .
“ As we were looking to acquire farms across the US we connected with farming families and heard stories of children suffering with various forms of intractable seizures . We experienced first-hand what full spectrum hemp oil can do to help a child suffering from such a severe disease . Some of these families have given us stories that are like little miracles .” While the idea of introducing the cannabis plant for paediatric care may
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