practitioners to teach natural path doctors how to use this product responsibly in their medical practice ,” reveals Belfontaine . “ It ’ s something that ’ s never been done and we ’ re happy to do . It has a business function , but at its core it ’ s a give-back program that also helps us to communicate with practitioners – at no time is our product mentioned in any of these seminars , nor do we solicit promotion of our product . It ’ s focused solely on the benefit of practitioners having the most up to date information and the right science .” Belfontaine believes Phivida ’ s commitment to R & D and innovation is a key component for the success of both the business and the Phivida Families Program . “ It can take the business crowd a moment to comprehend , but we subsidise and support any family with a child under the age of 18 or elderly parent over the age of 65 that ’ s under insured and give them the product for free ,” he reveals . “ We ’ re doing that in the market now and will continue to do so . If there ’ s an option for these people to have access to the medicine then we remove the commercial component and make sure they ’ re properly treated via our subsidy programme .”
Beyond cannabinoids Meanwhile , Belfontaine plans to expand the Phivida product line : “ Our goal is to get good penetration and market share with a strategic portfolio for products that function for different needs in the consumer experience , via two divisions – the consumer line and the clinical line .”
The consumer line features functional natural food and beverages including a range of vitamin shots , for which Phivida is seeking standards at trial . “ At that point of conversion , we offer an extended or larger format product like juices , teas and innovations like
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