Healthcare Magazine August 2014 | Page 36

Technology
Step 3 : Build a sustainable business model Too many mHealth projects have kicked off as pilots with a limited amount of funding in the naïve hope that the pilot will inevitably bring in further funding . Sustainability and funding needs to be planned from day one , and if you can ’ t identify someone who would fund the service in the long term , then it probably isn ’ t worth building .
Step 4 : Design for success There are so many options for the functionality that you could insert into an mHealth service such as monitoring , adherence , patient support , education , behavioral change , gamification , and connected devices . Which are the right ones to support your users in their objectives , though ? Equally , if you can ’ t make the user experience really simple , then your good work will be in vain .
36 August 2014