Healthcare Global
2009 , Ganem started as chief commercial officer , delivering an outstanding performance in sales and marketing . Two years later , thanks to his strategic entrepreneurship , he was appointed CEO --his position during the last three years-- leading the company to its vision of commercial prosperity .
“ A trait which most defines us is our commitment to quality . We manufacture a product with high standards to be sold at affordable prices , which sums up our company ’ s philosophy by becoming our own decisionmaking policy , which we experience day in and day out ,” said the executive .
Perrigo headquarters
Competitive differentiation
Perrigo Mexico goes beyond the plain subcontractor role to strengthen their clients ’ brands , providing them with commercial consultancy and research as well as marketing strategies .
“ We treat and approach clients as if they were our own brands , and we involve ourselves by creating and implementing business strategies to increase their competitiveness ,” he said .
The company ’ s competitiveness displayed abroad is a magnet for multinational companies , as shown by their ability to live up to the “ quality and affordable healthcare ” motto , introduce quality products into the market at affordable prices , earn new customers everyday and build
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