Healthcare Magazine August 2015 | Page 33

LATIN AMERICA
University ’ s Business School ( IAE ). The executive had previous experience in the finances and marketing departments for other companies as well as for Marconi Medical , which was purchased by Philips in 2001 .

Key People

Spreading the Home Team Advantage Along the Continent
Philips Healthcare ’ s Latin American operation couldn ’ t count on a better headquarters site than Argentina . The company set foot in these shores in 1935 and quickly became a fix among top 10 top of mind surveys regarding brand awareness , a feat rarely achieved outside of the Netherlands . “ We have been the number one company within
Philips Healthcare HeartNavigator
Carlos Emilio Álvarez Lopez Senior District Director for Philips Healthcare South and North LatAm
Alvarez became the District Director for Philips Healthcare South LatAm division in 2013 ; he was appointed also as North LatAm Director in March 2014 ; the only countries in Latin America outside of his jurisdiction are Philips HC Mexico and Philips HC Brazil . Alvarez graduated in Accounting and Economy at Buenos Aires University ( UBA ), and attended postgraduate studies at Austral University ’ s Business School ( IAE ). The executive had previous experience in the finance and marketing departments for other companies as well as for Marconi Medical Systems , which was purchased by Philips in 2001 . Once in Philips , he was a financial controller until 2009 , when he was appointed to the marketing department before becoming the company ’ s senior regional director .
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