LATIN AMERICA
One of the main aspects that identify this Association is that since its foundation AFAMELA has actively participated in the World Self- Medication Industry ( WSMI ) a Non Government Organization ( NGO ) in Official Relations with the World Health Organization ( WHO ). Thanks to this involment , AFAMELA has been properly informed about the main trends in Self-Care and Responsible Self-Medication around the world as well as being informed about the activities carried out by the leading nonprescription associations in all continents . This information is shared to all members of the Association as a means to help them develop their business plans . As an entity representative of the nonprescription market , AFAMELA represents their members before the government authorities to promote their initiatives or defend their interests .
AFAMELA Workshops
Key People
Juan Antonio Guerrero Mouret
President
He started his professional career in 1989 in Grupo PEPSICO where he held different sales and marketing positions with the aim to support several distribution and sales channels projects in the Latin American region where he implemented novelty distribution and sales systems in Colombia , Venezuela , Chile and Argentina .
In 1997 he was invited to work in the pharmaceutical industry as Trade Marketing Manager in Janssen-Cilag , where he also had sales and marketing responsibilities .
In 2002 , he was hired by Ferrig Pharmaceuticals as Commercial Director , and in 2004 he joined Laboratorios Sanfer where he actually works as Corporate Commercial Director being responsibly of the Consumer ( OTC ), Farma , Oncology , Generics and Veterinary Divisions , managing a direct sales representatives force of 870 individuals .
He is also a counsellor for the Asociación Nacional de Ejecutivos de Ventas de la Industria Farmacéutica .
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