tract with a company , we will help them manage their employee ’ s healthcare needs , whether that ’ s diabetes , hypertension … They are linked in to our nurse-lead programmes where we have experts on the end of a phone who can carry out intensive coaching to help manage conditions , allowing employees to remain healthier , be at work more often and stay productive .” Dr Khemka notes the growing trend of employers getting involved in keeping people healthy at work with on-site clinics , driving awareness and monitoring people ’ s activity . “ We also focus on wellness and helping people change their behaviours . Some of the things we ’ re working on in the US are very exciting … we actually incentivise people to stay healthy . We ’ ve got a deep affiliation with Apple . With our Apple Watch programme , we offer a company ’ s employees a free Apple Watch as long as two things happen : they exercise and we receive anonymised data so we can understand what ’ s going on with people ’ s healthy behaviours . If the employees exercise and the watch tracks this , they pay nothing , but if they don ’ t exercise , money is deducted from their paycheck until they ’ ve paid for the watch .” Dr Khemka believes countries with a primary care infrastructure – where the GP can be your friend , confidant , the first person you turn to when you have a health issue or for prescriptions , vaccinations , and immunisations – are in a privileged position to help people from going in to hospital unnecessarily where they can get lost in the maze of healthcare . “ Our strategy aims to re-establish primary care for people around the world who don ’ t have access to it ,” he pledges . “ We do that in two ways : with physical clinics ( like our new facility in
25 www . healthcareglobal . com