Healthcare Magazine December 2014 | Page 103

Brazil
Ribeirão Preto Administrative Building
working with different market strategies for each health care segment . The companies São Francisco Saúde and São Francisco Odontologia alone reach about 550 thousand beneficiaries .
SÃO FRANCISCO HEALTHCARE Operating in the states of São Paulo , Minas Gerais , Mato Grosso do Sul , Mato Grosso and Goiás , São Francisco Saúde is one of the largest health care plan operators in the country , with emphasis on the service network comprised of its own units and accredited services . According to the superintendent of São Francisco Group , Lício Cintra , this unit experiences an organic growth based on the guidelines of its strategic planning . “ By mapping some regions with potential for growth , aspects like the need to provide assistance in locations away from the urban centers , demands from prospective customers , regulatory specificities and , naturally , a previous analysis of health care service availability in the region of
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