MARKETING
Teva Pharmaceuticals Mexico attempts to revolutionize the generic drug sector Since 2004 , the merging of SICOR and Teva brought together two top-level generic drug producers , combining Teva ’ s success at marketing oral ingested products with Sicor ’ s leadership in injections . Also , the synergy between SICOR ’ s pharmaceuticals and biogeneric drug production increased the line of offered products for the company .
After the acquisition of the IVAX Corporation , which conducts research , development , production and marketing for branded generics and veterinary products in the U . S . and abroad , the company brought along its strong presence in Latin America , Central and Eastern Europe , as well as other business endeavors in North America and the rest of Europe . In 2011 , Teva bought Theramex , an European company run by Merck KGaA specialized in women ’ s health , which broadened Teva ’ s reach into gynecological products available in more than 50 countries .
Innovation and striving for improvement in the generic drugs field is now part of Teva ’ s DNA .
During the last few years , Teva launched new treatments for diseases such as Parkinson ’ s and multiplesclerosis ; and the optimization of a formula for the treatment of osteoporosis is its current goal . One of the company ’ s most important concerns is product quality .
Also , TP Mexico offers treatment and therapy for most common diseases , as its generics catalogue includes more than 220 entries in 185 assorted pharmaceuticals presented in different formulations .
Generic drugs produced at Teva ’ s two facilities in Mexico along with their commercialization brought more than $ 100 million in revenue . Starting in 2015 , the company began seeking a 10 percent yearly growth , mainly from new product manufacturing in their Lerma plant , near Toluca , capital of the State of Mexico .
Philips Cono Sur spreads the home team advantage along the continent Philips Healthcare ’ s Latin American operation couldn ’ t count on a better headquarters site than Argentina . The company set foot in these shores in 1935 and quickly became a fix among
20 December 2015