TOP COMPANY REPORT THEMES FROM 2015
“ It ’ s about longevity . When you deal with somebody for a long period of time , you get to understand what they look for in a product and what pushes their buttons ” – A . H . Beard Director Allyn Beard
since it was established back in 1899 , A . H . Beard has been Australia and New Zealand ’ s premier manufacturer of quality mattresses and bedding ever since .
The active involvement of the Beard family with its retail customers facilitates great communication , and because of that , it ’ s better equipped to understand the needs of the consumer .
As a company that has been a proud licensee of the Australia Made logo for many years , people know what they ’ re getting when purchasing a bed from A . H . Beard . “ It ’ s about longevity ,” said A . H . Beard Director Allyn Beard . “ When you deal with somebody for a long period of time , you get to understand what they look for in a product and what pushes their buttons .
“ Every retail customer is different , so we are able to customize our offering to maximize our relationship with each retail customer . We become more meaningful to them than the other guys , who are selling the same product in every shop in town .”
Nearly just as important as a relationship with their customers is the rapport built up with their suppliers . This strong relationship has helped A . H . Beard stay a step ahead in innovation .
And the company isn ’ t among the industry ’ s leaders in innovation by accident . Beard said he and his team essentially travel the world looking for new innovations , often attending trade shows in the United States , Europe and Asia in an attempt to stay one step ahead .
With a corporate vision shared by the family , which includes his brother Garry , Allyn Beard believes the company is based upon having a long-term plan for the business that can continue to excel the same way it has since 1899 .
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