PETALMD

30 them . They can say that they ’ d prefer to have an appointment on a Tuesday afternoon and you can more efficiently meet that demand . Additionally , patients also have greater access to information so they understand their healthcare journey and they feel empowered .” Technology has the ability to truly revolutionize the healthcare sector but as more and more tools enter the fray it can be difficult to determine what is truly useful and what could just be technology for technology ’ s sake . In the past , healthcare technology was built solely by technologists or IT professionals for clinicians , but that is changing . Today , collaboration with clinicians is critical . Sensing this sea change , PetalMD has done just that . Indeed , in Gilbert ’ s eyes , what helps PetalMD cut through the noise is the fact that it has been developed in collaboration with physicians , with their demands being placed front and center .

“ In the beginning , we worked with the physicians , not just the hospitals , who would buy our software ,” Gilbert remembers . “ We made sure that the solution would be truly helpful to physicians and that it would meet their needs . That

DECEMBER 2018