When marketing a drug there are two ways to do so
There are two avenues taken when a new drug is marketed : to healthcare professionals and direct to consumer advertising .
Pharmaceutical company spending on marketing typically exceeds that of its research budget . In Canada , $ 1.7 billion was spent in 2004 to market drugs to physicians , while in the United States $ 21 billion was spent in 2002 , according to a study published by the McGill Journal of Medicine .
In 2005 , money spent on pharmaceutical marketing in the
United States was estimated at $ 29.9 billion with one estimate as high as $ 57 billion .
Pharmaceutical Manufacturers Manufacturers are the source of prescriptions drugs in the pharmaceutical supply chain .
Manufacturers manage the actual distribution of drugs from manufacturing facilities to drug wholesalers , and in some cases , directly to retail pharmacy chains , mail-order and specialty
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