Healthcare Magazine February 2015 | Page 70

VITÓRIA APART HOSPITAL
Reception room
support for a third hospital .
MANAGEMENT AND EMPLOYEES According to the anesthesiologist Marcus Vinicius Azevedo Tanure , Chairman of the Board of Directors of Vitória Apart Hospital , in order to overcome the natural challenges of this sector , “ the Hospital always seeks to invest in continuing education , infrastructure and various management techniques .” In addition , it promotes discussions on the challenges facing health and law , with the institutional support of various entities , during its annual Brazilian Medical and Legal Congress , which is in its third year .
Since 2010 , the operations of Vitória Apart Hospital have followed a strategic plan structured using a balanced scorecard ( BSC ) and monthly monitoring . The managing director explains that , before 2010 , “ the hospital held a clash of management and initiated a process of implantation of the most modern marketing tools .”
70 February 2015