proved to be wrong ,” Laraki says .
Color constantly updates its model when new genes are discovered , and when there is a medical consensus to confirm these can lead to serious health problems . Recently it launched Color Prime for people to keep up to date with these latest discoveries . Laraki explains how valuable this is , “ because if you go and get tested pretty much anywhere in the world you will get today ’ s version , but if a new gene gets added to the list you won ’ t get tested for that by default , and you might be a carrier for that permutation . That ’ s something we ’ re unique in doing .” counsellors and move on to the next steps . With all the initial consultations done online , this is a low overhead process saving doctors valuable time .
The technology it employs is extremely precise , and is one that is being used in clinical labs around the world including the UK ’ s NHS . When a gene mutation is found it is sequenced for a second time to ensure accuracy . “ We ’ ve literally never had one where the first one
The benefits Laraki explains that the benefits of genetic testing to patients can roughly be divided into three categories : prevention , early detection , and treatment .
On the prevention side there are lifestyle choices ; being overweight and excessive alcohol consumption are traditionally associated with a higher cancer risk , which is exacerbated in people who are mutation carriers . Medication can also have an impact , for instance studies have shown
9