03 BOEHRINGER INGELHEIM

04 NOVARTIS

Despite having a smallerthan-average community , pharmaceutical company Boehringer Ingelheim excels on social media behind a small group of loyal retweeters . With a social media strategy that is broad and engaged , Boehringer is exceptionally active on Pintrest , Vine and Instagram . Its social networks are also featured on the company ’ s home page and are cross-linked with one another . In addition , Boehringer is the first pharma company to fully engage with social media and the concept of digital health .

With very active accounts on Twitter , Facebook and YouTube , Novartis is among the fastestgrowing companies on social media . The pharma company uses different Twitter tactics to engage consumers , such as interviews conducted on Twitter dubbed “ twitterviews ,” as well as “ tweetchats .”