Healthcare Magazine July 2015 | Page 54

HAPVIDA

The story of the largest health care provider in the North and Northeast began in the late 70s , in Fortaleza , Ceará state , with the inauguration of the , now renowned , Antonio Prudente Hospital . Battling and overcoming every challenge in the sector , Hapvida Saúde was created in 1993 with affordable health insurance plans reaching all classes but especially the poor .

Within a short period of time more laboratories , emergency rooms and ‘ Hapclinics ’ were inaugurated . Currently , the group incorporates 209 selfunits with 20 hospitals , 70 Hapclinics , 15 emergency rooms , 49 laboratories and 55 diagnostic imaging centers . Between medical and dental care , Hapvida Saúde assists more than 3 million patients and hires over 15,000 people . Hapvida banks on a vertical structure to grow . This allows it to put in place a standardized “ fair price and quality ” strategy ensuring the organization ’ s financial needs .
“ This guarantees that the patient will receive the same care with qualified professionals and technology wherever he or she might be . Focused on
Aldeota Hospital , in Fortaleza
54 July 2015