LABORATORIO PETRIZZIO
The company ’ s headquarters , in Chile
Inside the factory Laboratory Petrizzio
Petrizzio Laboratories began operations in 1944 , in Chile ; and since , the company earned a positive reputation in beauty and personal hygiene products . In 1964 , the company was acquired by Italian immigrants , and became a family business . Petrizzio ’ s main focus is to bring satisfaction to its clientele ’ s desire to enhance their beauty and procure their personal care .
In the early 60s , Jean Les Pins -Petrizzio ’ s first perfume- was launched . During the 80s , with help from Dr . Gianni Proserpio , Petrizzio Laboratories developed an innovative facial hypoallergenic formula containing honey , named “ Petrizzio Miel ”. This long-ago success was turned into a complete product line , able to cater for different kinds of skins , ages and purposes , and it was named “ Petrizzio Tratamiento ”. The company manages and markets more than half a dozen brands : Petrizzio , Plaisance , Pielarmina Manos ( for hands ’ care ), PZZO , Piero Butti , Hot , Rayito de Sol , Jean Les Pin , and Palmer ’ s . Petrizzio plays a leading role in Chile ’ s retail market and mid-line products for make-up , facial care , perfumes and skin care . Petrizzio competes with global brands such as L ’ Oreal , Nivea , Puig , Unilever , P & G and other local brands . Petrizzio products are to be found in main Chilean retail chains , department and specialty stores , supermarkets and drug stores .
The company ’ s recent tech investments include last year ’ s SAP implementation , and plans for
78 July 2015