Healthcare Magazine June 2015 | Page 104

wildlife captivity prevention .
Lastly , aiming at using biodiversity ethically , the Jaborandi Appreciation Program ( Programa de Valorização do Jaborandi ) is focused on generating income , environmental education and the social organization of the Jaborandi extracting communities . For this program , Grupo Centroflora received the 2013 Banco do Brasil Foundation ’ s Social Technology Award , among other acknowledgements in its five years of existence . The program ’ s methodology has been replicated by other productive chains , such as Guaraná and Fava D ’ Anta .
Trends and Challenges While the market tendencies are more focused on anxiolytics and natural laxatives derived from medicinal plants , the pharmaceutical and food sectors are focused on energy drinks made with Brazilian ingredients like
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