B . BRAUN MEXICO
LATIN AMERICA successful recruitment of industry professionals thanks to the publicizing of its corporate culture on mediums like LinkedIn .
Socially responsible and committed to the national well-being
B . Braun Mexico is active in its social context . Its commitment to the national well-being is such that they donate more than five percent of their annual sales to education programs and community service . They also donate medical devices to the Mexican Red Cross , sponsor teaching materials at neighboring schools and lend a hand in the many education programs offered by the Mexican Aesculap Academy Foundation .
One of its focuses is supporting the German Industry Board for Culture in Mexico which arranges cultural exchanges . “ We want to build a bridge between two cultures and countries that are so different economically ,” expressed Jimenez .
Through the Mexican Aesculap Academy Foundation , in 2014 B . Braun provided 115 educational programs reaching more than 1,600 health professionals , among them nurses , biomedical engineers , surgeons , specialists and other industry personnel .
Instrumental
“ Our brand is very close to its users , clients and partners . We are a multinational with a culture of transparency , that shares its data and is open with its associates ”
– Carlos Jimenez , CEO for B . Braun México
www . bbraun . com . mx 69