Eric Harding
EDITOR ’ S COMMENT THE MONTH OF MARCH is synonymous with “ March Madness .” It ’ s called this in honor of the nation ’ s annual college basketball championship tournament , which gives Americans the rare chance to watch sports during the day while at work . Whether you ’ re a top-level executive of a Fortune 500 company or a 19-year-old intern , you ’ re checking scores and pulling for underdog small schools to upset the country ’ s top powerhouse institutions .
Famous legendary American football coach Vince Lombardi once said , “ It ’ s not whether you get knocked down ; it ’ s whether you get up .” Not only does that apply in athletics , but it carries over to the healthcare industry as well .
In this issue of Healthcare Global , we ’ ll take an in-depth look into computerized patient order entry ( CPOE ), and the benefits and challenges for physicians that come with it . In the piece , First Databank senior project manager George Robinson describes his company ’ s evolution from a drug information publisher into a tech company that creates developer tools and web applications to help with this process .
We also feature Mexican biotechnology company PROBIOMED , while CEO Sandra Sánchez- Oldenhage shares her efforts to make a positive impact on the Latin American health system .
Wrapping up the March issue is a list of top 10 healthcare conferences for this year , as well as our featured company SUDA Ltd ’ s new line of oromucosal sprays .
Enjoy the Issue !
Eric Harding
Healthcare Global Editor eric . harding @ businessreviewaustralia . com
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