PATIENT SATISFACTION IS ONE of the most important issues to consider when a hospital is trying to set itself apart from its competition . Wayfinding – how patients and staff are able to easily and quickly find care areas – is a concept that hospitals are increasingly beginning to incorporate into their design plans . In this issue of Healthcare Global , we review how aesthetics and atmosphere drive a hospital ’ s success and how to overcome some of the obstacles that may come with this incorporation . Additionally , the healthcare real estate market is facing a fundamental shift and the location of medical facilities , along with their design , are being heavily researched before integration into a community . We report on how outsourcing can prove effective for biotech and pharma companies and how to prepare if this method is chosen , and take a look at Apple ’ s latest release , the iPhone 6 , to determine how beneficial it is for healthcare providers . We wrap up the October issue with the top 10 highest grossing for-profit hospitals across the United States .

We hope you enjoy this issue and wish you the best of health !

Editor stephanie . ocano @ wdmgroup . com

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