Healthcare Magazine October 2014 | Page 8

HOSPITALS

EMBRACING WAYFINDING FOR A BRIGHTER PATIENT EXPERIENCE

Aesthetics and atmosphere help to set a hospital apart from its competition not only with patients , but also in recruiting top-tier physicians

Written by : Julie Steffens , NCIDQ , Lawrence Group
WHEN A NATIONAL standardized hospital patient satisfaction survey was formally endorsed in 2005 , the healthcare industry was granted an effective vehicle to make meaningful comparisons between hospitals on issues important to patients . Quietness , cleanliness and ease of transition of care are among the basic topics covered , all of which are achieved only in a hospital setting designed for a pleasing overall aesthetic .
Wayfinding – how patients and staff are able to easily and quickly find care areas – is one of the most important factors contributing to a positive environment . A hospital ’ s improved wayfinding can have a strong impact on its patient
8 October 2014