ABRAFARMA
“ Today ’ s consumer seeks closeness , comfort and variety of items in the same space . He leaves home to buy a product already intending to also lead a toothpaste , sunscreen or an anti-aging cream ”
– CEO of Abrafarma , Sergio Mena Barreto
For the CEO of Abrafarma Sergio Mena Barreto , the good performance of the network reinforces a new consumer trend : more mature and demanding . “ Today ’ s consumer seeks closeness , comfort and variety of items in the same space . He leaves home to buy a product already intending to also lead a toothpaste , sunscreen or an anti-aging cream ,” he says .
76 October 2015