BELLEZA EXPRESS S . A .
“ We are making significant investments and seeking agility and competitiveness through cost reduction and more efficient processes ”
– Juan Ramon Guzman , General Manager for Belleza Express
brands , reaching a reported growth of 50 percent and reducing costs and imports overall .
Arrurrú , one of their most representative brands
“ By manufacturing our own products , we ensure quality and flexibility ,” said Guzman . Today , through great teamwork on the part of highly committed and focused employees , Belleza Express has achieved a leading position with several of its own brands , such as Arrurrú , Aromasense , Menticol , Sun Pro , BIOHERBAL and Stay-Off ; and with products that have been recognized for its protection , comfort , unique user experience and superior value .
Innovation that stands out
Belleza Express drives with innovation , as this is their main differentiator in the market . During the development of new formulas , the producer