Brazil
In mid-2008 the company changed its ownership and Cremer transitioned to a new management role . At that time , the company already had high market share and leadership position in the industry . According to the CEO , the company saw the need to grow through innovation , implement ways to differentiate their products , adding new product categories to its portfolio and become more efficient and marketoriented . “ Five years ago , we promoted this transformation aiming to become an organization focused on the market , where sales , marketing , innovation and product development are the flagship of the company .”
Innovation has been strongly applied in Cremer ’ s operations . “ By bringing innovation within your operations , somehow you end up degrading the processes a little bit which generates some kind of discomfort .” Our challenge is to figure out how to bring innovation to our products and the market , but maintaining the efficiency and productivity
Zig-Zag Cotton
Cremer Advanced Bandage
www . cremer . com . br 95