HOSPITALS
FOR YEARS , I did not put our Wigs for Kids program on our website because I felt uneasy about using our charity work in a business setting ,” shared Michael Suba , the businessman whose philanthropy efforts have impacted the lives of cancer patients across Canada and inspired companies to follow suit .
Suba has been president of Continental Hair in Toronto , Ontario for over 20 years , having inherited the company from his parents . Never intending to go into the family business , when Suba was diagnosed with Hodgkin ’ s disease in February of 1990 , he realized the impact his parent ’ s business was making on the lives of those living with cancer .
“ By getting to know [ clients ] and hearing about their personal struggles and concerns , I started to understand the impact of the service my family provided ,” said Suba . “ I learned that something as simple as having a beautiful wig to hide hair loss could give these women back some of their confidence and normalcy , as well as diminish some of the fears of chemotherapy .”
Thousands of wigs later and now partnered with the Canadian Cancer
The Wigs for Kids program has bloss alopecia , leukemia and any cancer-re
Society , the Wigs for Kids program has blossomed into a medical support service for children living with alopecia , leukemia and any cancerrelated disease .
Q . What is the vision behind Wigs for Kids ? Medical wigs , for whatever the condition and for whoever is wearing them , are basically about privacy and confidence . And that ’ s what we do — give patients the privacy they need and deserve to handle what they ’ re
16 September 2015