USING PHILANTHROPY TO STAND UP AGAINST CANCER
For example , chemotherapy can create skin irritations ; therefore , we know that our recommendations for someone undergoing chemotherapy will be different for someone experiencing genetic hair loss or alopecia .
We have a salon at Sunnybrook Hospital , and have been there for 17 years . We were the first private wig salon to be in a public hospital in Canada . We also have oncologists , dermatologists and surgeons at other hospitals who want to work with us because they trust us .
Q . How do you remain inspired in your day-to-day activities ? By working with organizations like the Canadian Alopecia Areata Foundation and by doing the work I
“ We give patients the privacy they need and deserve to handle what they ’ re going through .” — Michael Suba , President do with the Wigs For Kids program , we have found that we are doing more than providing wigs : we are helping kids overcome bullying and to cope with their conditions . We are helping to make children feel less alienated by seeing so many others with their condition at our salon .
The goodwill and commitment to service that these organizations and parents see help validate what we do , as well as demonstrates what we stand for — commitment to clients and high quality products .
Q . How important is philanthropy to you ? What can other business owners learn from it ? Philanthropy works for a business on several levels . But , basically , it does a body good to help others . It really is a fantastic feeling to be on the receiving end of a parent ’ s gratitude for helping out their child who is suffering from cancer or hair loss .
We donated US $ 80,000 to the new breast cancer wing at Sunnybrook Hospital . I am proud when I walk through that hospital , knowing
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