Healthcare Magazine September 2015 | Page 8

TECHNOLOGY
IN a world that operates across a digital platform and technology becomes the lifeblood of innovation and progress , it is important for today ’ s pharma and medical industries to evolve to deliver more streamlined services and optimum patient care .
Recent technological advancements are allowing medical firms to focus on less expensive and more efficient healthcare options for their patients in an effort to save time and money on minimallyinvasive procedures . Hospitals and corporate firms are also actively seeking ways to alleviate the financial stress of costly healthcare .
According to Mark Laret , CEO of the Medical Center at the University of California , San Francisco ( UCSF ), “ Consumers are more responsible for managing their own healthcare expenses , so demand will be higher than ever for greater transparency about quality , safety and cost . The healthcare industry needs to be more aggressive in streamlining processes , increasing collaboration and consistently delivering higher value .”
UCSF Medical Center currently provides patients with

‘ Recent technological advancements are allowing medical firms to focus on less expensive and more efficient healthcare options for their patients ’

evidence-based initiatives , meaning physicians have a specific reason to test patients , to increase satisfaction while reducing the cost for possible unnecessary labs and testing . Since patients are paying for their own costs , it is important that corporate firms focus on collaborating with patients to ensure the most
8 September 2015