working with – there is not one set of products from one company you can buy to become fully digital .”
One crucial partnership is with secure collaboration provider Box , as Hairer explains . “ As you can imagine for us with our business partners and clinics , data and information , exchange and collaboration is a very important topic . Everything we can improve in that regard has a tremendous impact on cost savings and quality and outcomes for the users . Before our cloud transformation here at MED-EL , we tried to maintain everything with data exchange tools .
DID YOU KNOW ?
• 2,200 employees from around 75 nations with 30 locations worldwide
• Enable people in 124 countries to enjoy the gift of hearing
• Its systems have restored hearing to more than 200,000 individuals worldwide .
It ’ s horrible to do this on your own . You need an army of cybersecurity specialists who keep only one tool up and running safely , and that ’ s exactly where Box came in . It provides us a really nice way to collaborate across the company and partners .” Aside from internal evolution , MED-EL is also witnessing a change in the expectations of customers , which it endeavours to address . “ It ’ s fascinating to see the patient culture change . As far as I can recall , it was always that inventors and professionals pushed something into the med-tech industry , and patients received it . Now , patients are more seen as customers and can influence future products and solutions . That ’ s a shift you can see in a lot of other industries , of course , with customercentricity and building products based on customer feedback . “ With digital-savvy customers expecting a certain level of offering , Hairer and his team are rising to meet the demand . “ Customers are now saying : ‘ I know that this is a great device or solution , but why does it need to be more complicated
157 healthcareglobal . com