— Martin Hairer , Chief Digital Officer , MED-EL than ordering something on Amazon ?’. It ’ s challenging us to find better ways to make things more customisable and to engage with our customers much more deeply .”

Like all companies around the globe , MED-EL is finding it has to adapt to a changing world , but Hairer is cautious of predictions of a so-called ‘ new normal ’. “ We often hear this from politicians and governments all around the world , but I don ’ t know what the ‘ new normal ’ is . It implies that there is an old normal . Of course , we have a roadmap , but this is not a new road we ’ re going

159 healthcareglobal . com